Sales Promotion is marketing other than advertising, personal selling, and public relations. It is the short-term incentive that motivates consumers or members of the distribution channel to purchase a product which can be done either by lowering the price or adding value to a product.
TRESemmé usually lowers the price of their hair care products to attract their target market, which is known as consumer sales promotion.
TRESemmé's products for trade sales promotion would be targeted to their wholesaler's and retailers.
TRESemmé uses a premium/bundling for some of their products. For example, if a consumer buys a shampoo, there are deals where they can get a free conditioner along with it.
Sampling is another thing that TRESemmé does with its products. They have small bottle of their gels, shampoos, conditioners, etc. and they give it to customers along with magazines, newspapers.
Point-of-Purchase Promotion is used at malls, retail outlets to create a differentiating factor and to make the product as striking as possible .
There are several steps in the Selling Process knows as the sales cycle. TRESemmé:
- Generates Leads
- Qualifies Leads
- Approaches the customer and probes needs
- Develops and Proposes Solutions
- Handles objections
- Closes the sale
- Follows up
Tresemme follows all these steps that is why it is one of the best selling shampoos in India.
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