Friday, 26 September 2014

Distribution Channels

HUL, the parent company of the brand Tresemme, has an elaborate distribution network. The products are distributed by a network of 4,000 redistribution stockists, covering 6.3 million retail outlets. The model is described as follows:

The rural distribution model is shown in the following diagram:

The evolution of HUL's distribution system is as follows:

Presently, HUL follows Geo Tagging to track its distribution and supply. 




3 comments:

  1. can i get the distribution channel of tresmee product in nepal

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