B2B Marketing for Tresemme

  Business marketing (or B2B marketing) is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. An example of this would be the sale of a PC to a college or university. 

 TRESemmé also engages in B2B because many salons carry TRESemmé products for use on customer's hair. This is a way of business marketing because the salon using TRESemmé's products. This is actually a great way to achieve business marketing.

Business marketing on the internet has to do with the use of internet to facilitate activities between organizations. This process is called business-to-business electronic commerce. There are a few websites that talk about this specifically for their target audience on the internet. Shampoo and hair-styling websites are a great source to find out more about TRESemmé's products. Supplying its products to E-stores like Flipkart etc are ways for B2B e-commerce.

Strategic alliance is an agreement between business firms. TRESemmé has an agreement to manufacturers and suppliers since their products are sold in drug stores and supermarkets. This is how TRESemmé makes money, by selling their products in many stores and earning money when someone buys the product. 

There are 4 major categories of business customers:

1.Producers (includes profit-oriented individuals and organizations that use purchased good and services to produce other products)- Examples, Coca cola selling concentrates to McDonalds to sell soft drinks.

2. Resellers (includes retail and wholesale businesses that buy finished goods and resell them for a profit)- Examples, Flour mills supplying flour to biscuit manufacturers

3. Governments (include thousands of government, state, and local buying units). Examples- Maggi soup powder being sold in big tins to Indian Railways

4. Institutions (includes schools, hospitals, colleges and universities, churches, etc.). 

When it comes to TRESemmé, this company follows the producers  category. It supplies shampoos to organisations such as Hotels and Salons.

Demand in a business is derived unlike a consumer demand. Derived Demand is used when organizations buy products to be used in producing their customers' products. When it comes to Purchase Volume, customers buy in much larger quantities than consumers, which can be put into customers who buy products from TRESemmé. TRESemmé's business products are known as supplies because they are consumable items that do not become part of the final product. Most of TRESemmé's products have relatively short lives and are inexpensive compared to other business goods out there.

Thus a very small, but significant portion of Tresemme's sales also comes from B2B marketing.