Tuesday, 12 August 2014

Session 1: The Marketing Definition

Tresemme Hair Fall Defense Shampoo










According to American Marketing Association, “Marketing is the activity, set of instructions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
 Product: Tresemme Hair Fall Defense shampoo
Although Tresemme as a brand has these variants – Tresemme Hair Fall Defense, Tresemme Keratin Smooth, Tresemme Smooth & Shine, Tresemme Climate Control and Tresemme Split Remedy, the focus area of this Marketing Diary shall mostly be Tresemme Hair Fall Defense shampoo. 

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